A Startup Aims to Fill a Hole in the Housekeeping Market
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A Startup Aims to Fill a Hole in the Housekeeping Market

  John Bleeden, Todd Durston and Berk Wasserman, are the founders of Archer Air Superiority, a line of air fresheners aimed at male consumers. In 2011 the three colleagues at a Chicago ad agency decided to fill a hole they saw in the housekeeping market. “We’re really tuned in to trends, given our backgrounds,” Bleeden says. “We … Continue reading