“A book is a startup,” declared Peter Armstrong in a speech about his serialized book company, Leanpub. “We believe a writer is not necessarily a writer,” Tim Sanders, the Net Minds C.E.O., said. “They are content containers.” “The biggest problem with authors today is that they overestimate their writing and editing skills,” he said, adding that, without editing, “It would have been ‘The Meh Gatsby.’” Then he told me the solution: “Run your book like a start-up. To read more, click here.