Coca-Cola’s New Can Splits in Half So You Can Really Share the Happiness
GENERAL POSTS / ARTICLES

Coca-Cola’s New Can Splits in Half So You Can Really Share the Happiness

  Ogilvy France and Ogilvy Asia-Pacific joined forces to make a can that splits in half for Coca-Cola, the most literal extension of the brand’s global “Share Happiness” concept. The split-can design is admittedly pretty cool, although sharing a Coke with anyone who isn’t a germaphobe is already pretty easy, so this is a solution … Continue reading

21 Ways Rich People Think Differently
GENERAL POSTS / ARTICLES

21 Ways Rich People Think Differently

  Steve Siebold, author of “How Rich People Think,” spent nearly three decades interviewing millionaires around the world to find out what separates them from everyone else. It had little to do with money itself, he told Business Insider. It was about their mentality. “[The middle class] tells people to be happy with what they have,” he said. “And … Continue reading