Story provided by LinkedIn – The right employees are critical any time you’re building an organization in which the culture of the company makes a difference in the final product you’re selling. Ultimately, if you’re in the communications business, the advertising business—you’re in the people business. Hiring the type of people that specifically understand the … Continue reading
Brands like Mountain Dew and Reebok have turned on a dime on the recording artists they’ve struck deals with and dropped talent in light of a small group of critics making a lot of noise. I don’t want to defend any of the content that was deemed offensive. But it’s important to examine how … Continue reading
From a workout regimen that includes boxing and running, to meeting dozens of executives and taken dozens of calls, Steve Stoute never stops. Stoute, the top executive at Translation, has set out to change how businesses demonstrate their relativity to the consumer in the marketplace. And he does it at a pace that is much faster … Continue reading