used Promoted Accounts to find new customers interested in their products. The company also engaged their followers with Promoted Tweets that included a mix of dog care advice, breaking news (e.g. pet rescue and wellness during natural disasters), user-generated content, and sales promotions. Approximately 25% of Tweets emphasized the benefits of the company’s all-natural supplements and directly drove sales.

The company experienced substantial growth in referrals to their website and even more traffic to their online store. They also saw an increase in engagement via Retweets and @replies since beginning their Promoted Tweets campaign—some from celebrities and high-profile influencers in dog care. To read more, click .