Story provided by Businessweek – Question: My company is contemplating a Kickstarter-style fundraising campaign. I’ve seen these kinds of things fail too often. How can I maximize my chances of reaching my goal? Answer: You’re smart to plan ahead and do the best job possible on your crowdfunding campaign. According to data from Kickstarter.com, one of the oldest and … Continue reading
Tag Archives: BusinessWeek
Operation B-School: Finding the Right MBA
In the millions of words of advice proffered each year on all aspects of the MBA experience, the very first step of the business school admissions process—the research—is virtually ignored. Yet choosing the right school is vital, and you can’t do that without first popping a few hoods and taking a look inside. To … Continue reading