Ogilvy France and Ogilvy Asia-Pacific joined forces to make a can that splits in half for Coca-Cola, the most literal extension of the brand’s global “Share Happiness” concept. The split-can design is admittedly pretty cool, although sharing a Coke with anyone who isn’t a germaphobe is already pretty easy, so this is a solution … Continue reading
Kevin D. Johnson of “The Entrepreneur Mind” says “When you start a business, immediately choose an enemy that you and your team aspire to crush. Identifying an archrival helps to solidify your team around a common goal and serves as a natural motivator.” To read more, click here. Continue reading
Coca-Cola is looking to get interactive with fans during the Super Bowl. Fans will have an opportunity to plan an online game leading up to and during Super Bowl XLVII. The online game pits three fictitious teams—cowboys, show girls and “badlanders”—against one another in a desert race to reach a bottle of the brand’s classic sugar … Continue reading
As Super Bowl XLVII vastly approaches, companies are lining up to buy ad slots for commercials. Anheuser-Busch InBev, Coca-Cola, Audi, Best Buy and many other major brands are at the top of the list of companies who have purchased ad time. Adverting Age has released the list. The list includes the “buy” (length of the … Continue reading