Story provided by Entrepreneur – Once you define your brand, as I discussed in my article, “How To Brand Yourself To Live a Happier Life,” positioning is the next natural step. Positioning is a summation of all the attributes you’ve selected for your brand. A positioning statement acts as a guidepost when it comes to making … Continue reading
Story provided by Entrepreneur Magazine – I was writing my first book about big brand marketing in 2009, just as the economy started to unravel around us. People were losing jobs left and right, and many found themselves stuck in a place they didn’t want to be. As I watched people wrestle with career and personal … Continue reading