Seth Godin explores the question of why we care about football. He concludes that football is the sport that seems to be made perfectly for television. He also talks about how football and retail go hand in hand. To read more, click here. Continue reading
According to a survey by the Retail Advertising and Marketing Association, for example, the average game watcher will spend $68.54 on new TVs for viewing parties, snacks, decor and athletic apparel. And total Super Bowl spending is expected to reach nearly $12.3 billion. According to the National Chicken Council’s 2013 Wing Report, we are expected to … Continue reading
Have you ever wondered how the first down line works? Sportsvision is the company behind the technology that has revolutionized how fans watch the game on television. It is a very detailed process. To read about it, click here. Continue reading
The Super Bowl is expected to provide a $430 million boost to New Orleans’ economy. Through the NFL’s Emerging Business program, small businesses will have ample opportunity to get a piece of that revenue. The NFL first launched its Emerging Business program, which targets women and minority-owned businesses, in 1994. Each year, the league partners … Continue reading
Margaret M. Perlis grew up with older brothers who were Eagles fans. As a result, she became an Eagles fan as well. As an avid fan almost since birth, she writes about 5 lessons that we could learn from 5 of the most exciting super bowls ever! To read, click here. Continue reading
Coca-Cola is looking to get interactive with fans during the Super Bowl. Fans will have an opportunity to plan an online game leading up to and during Super Bowl XLVII. The online game pits three fictitious teams—cowboys, show girls and “badlanders”—against one another in a desert race to reach a bottle of the brand’s classic sugar … Continue reading