According to a survey by the Retail Advertising and Marketing Association, for example, the average game watcher will spend $68.54 on new TVs for viewing parties, snacks, decor and athletic apparel. And total Super Bowl spending is expected to reach nearly $12.3 billion. According to the National Chicken Council’s 2013 Wing Report, we are expected to consume 1.23 billion wings this weekend. To read more, click here.