Julie Gerstein talks about the need for having a cheerleader on your team. She talks in particular about the need for cheerleaders in public relations campaigns. To read the article, click here. Continue reading
Daily Archives: February 2, 2013
It Takes Planning, Caution to Avoid Being ‘It’
After 23 years of friendship, career advances, families being created and lives evolving, 10 successful friends still manage to get in a game “tag” for one month out of every year. As they get older, the rules and the game itself gets wilder. To read the article, click here. Continue reading
A Lesson in Crisis Communication From Beyonce
In one of the biggest stories of 2013 so far, the lip syncing episode at the 57th Inauguration Ceremony by Beyonce caused a teachable lesson in crisis communication. How do you respond correctly when there is a crisis? Steve Cody, co-founder of Peppercomm, explains how Beyonce’s response to the crisis is a lesson for those … Continue reading
