COMMENTARY

Your Brand Caught in a Pop-Culture Crisis? You Shoulder Some Blame

5.21.13 Brand Crisis

 

Brands like Mountain Dew and Reebok have turned on a dime on the recording artists they’ve struck deals with and dropped talent in light of a small group of critics making a lot of noise. I don’t want to defend any of the content that was deemed offensive. But it’s important to examine how that content got attached to a brand and subsequently made its way into the world. To read more click here.

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