What does track and field have to do with entrepreneurship? The comparison of the times of these two races, one run by a single person and the other run by four teammates, perfectly explains why some companies excel and others lag far behind. The metaphor can even be extended to compare training regimens, options … Continue reading
David Ryan Polgar, an attorney, professor and creative consultant to brands ranging from local theaters to regional associations poses a question about brand loyalty and connectivity: “Would you date your brand?” “Marketing groups can benefit from asking, ‘Who would date our brand?’ or even, ‘Would I date our brand?’” Polgar says. “As a playful exercise, … Continue reading