Would You Date Your Brand?

6.11.13 Brand Dating


David Ryan Polgar, an attorney, professor and creative consultant to brands ranging from local theaters to regional associations poses a question about brand loyalty and connectivity: “Would you date your brand?”

“Marketing groups can benefit from asking, ‘Who would date our brand?’ or even, ‘Would I date our brand?'” Polgar says. “As a playful exercise, create a dating profile for your brand. What are our hobbies? What music do we like? What do we do on weekends? Who do we aim to attract? If we were choosing an actual person to represent our brand, who would it be?” To read more, click here.

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