The marketing world is transforming into an inbound one. With over 140 million active twitter accounts, and 340 million tweets a day, the social network is becoming omnipresent in the business world. In fact, 42% of companies have acquired a customer via Twitter. This intermediate E-Book will delve into how your business can best take advantage of twitter — turning 140-character tweets into quality leads. You will learn to use twitter to promote and develop your brand, interact with customers and prospects, follow what people are saying about your company and develop direct relationships with bloggers, journalists, and industry leaders. And with twitter’s launch of Vine, there’s even more to learn and explore.

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