Safety, hygiene and endurance are among the top concerns for those new to the growing population of bike commuters. Fashion is also a major concern. Items such as jeans and shorts often experience wear and tear when commuting on a regular basis. RYB (Ride Your Bike) is a denim brand for women designed to alleviate the uncomfortable feeling of wearing conventional jeans while biking.
The brand has started an Indiegogo crowdfunding effort. They’ve surpassed their initial goal of $25,000 and upped the ante. If you want to see more or contribute, go to their site.