DEVELOPMENT

This is Why Your Business isn’t Growing

BERLIN, GERMANY - JULY 02: Businessman holding dollar bills in his hands on July 02, 2014, in Berlin, Germany. (Photo by Thomas Trutschel/Photothek via Getty Images)

Story provided by Fortune – 

 

 

When I first started my company, I lost a lot of sleep over developing Internet domain names, second-guessing myself, crafting business models, second-guessing myself again, searching for talent, and second-guessing myself one more time.

Today, almost six years later, upon serving hundreds of churches, nonprofits, and business clients, I’m at a place with my company where my primary focus is fixing broken things and working on new things.

As a young entrepreneur, both in those early formative years up until now, there is one thing that still keeps me up at night: walking the tightrope of overspending versus investing in the business. It’s an uncomfortable and unrestrained struggle that will never go away throughout the lifespan of your business.

Watch out for these five mistakes young entrepreneurs often make so you can harnesses your intrinsically wired strengths and set up your business for future success:

Tendency to be religiously optimistic
Young entrepreneurs tend to be religiously optimistic, assuming they’ll always be great. This causes them to over-expand and overspend. Imagining results and funneling actual money into those ideas is a risky game that may or may not end up being a worthwhile investment. Before you commit or contribute to your imagination, make qualified assessments on potential outcomes. Question ‘what could possibly go wrong,’ rather than optimistically assume ‘what could go right.’

Fear of spending
Contrary to the point above, some entrepreneurs are terrified of a financial downturn and save too much, which can hold them back from scaling their business. For example, a couple of years ago, I learned that the overhead of retention programs — like gym memberships and contributing to employees’ HSA accounts — created an ROI for employee satisfaction, allowing us to keep high-capacity people around longer. We retained quality team members by investing in creating a culture where people loved coming to work. Similarly, if you do not invest enough, you will bottleneck key areas that require funding for growth.

 

 

Too much focus on the dream
This is an intangible investment. Young entrepreneurs are so good at selling their dreams, but they think people will stay only for the dream. When accumulating clients or hiring staff, keep in mind that they will come for the dream, but they won’t always stay if you fail to take care of them. Everyone is a sales person for his or her own values, and everyone has dreams of their own that match those values. When they assess their values against your dream, yours might simply apply to just one season in their lives. However, if you invest in your team while casting your dream’s vision, your team has a higher likelihood of long-term buy in.

Unrealistic viewpoints
True entrepreneurs are able to bend reality to their will. However, there are market realities that they cannot change. They must differentiate between the two and learn to budget and plan accordingly. For instance, make intentional investment predictions to build cushions for downturns so that you have the cash flow to be agile when the economy changes. Recognize the probable outcomes for each component in your business and plan for their worst-case scenarios.

Borrowing money
Every industry is different, but for the most part, I tell young entrepreneurs to only spend what they have. Do not borrow money thinking that hope is reality. My company operates on a cash basis, and it has helped tremendously in helping us sustain growth as opposed to exponential growth, which is not scalable.

However, you have to invest to expand. It’s a balance, and a hard one at that. The question is, “Do we spend to expand or save so we don’t go in the red?” If your trajectory is not properly assessed, you’ll be frustrated with the outcome.

As a young entrepreneur learning to navigate through overspending and investing in business, you will need to work both harder and smarter in order to achieve the best fiscal outcomes.

 

 

 

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