How do you grow your brand? Joe Pulizzi talks about Scott Stratten and his book “The Book of Business Awesome”. In this book there is concept described that deals with circles. These circles are your relationships or the degrees of separation in your life. The idea is to create content that satisfies the needs of those in your third circle. Who is in your third circle? Those are the people who know people who know people that know you. And they are far enough away from you to not pass on your content to others based on a bias. They are clearly in love with your content first and foremost.
To read about attracting the third circle, click here.