As hotel guests, we all love to be catered to. But when is enough…enough? Hotel staff searching for your annual salary, relationship status, previous lodging history, previous complaints and other patterns that will allow them to know you are all a part of the strategy to create brand loyalty. But some may see this as … Continue reading
Former Vice President, Al Gore has a lot to smile about. Having sold Current TV and earning $100 Million on that deal, he can now add $29 Million to that with his purchase of $29.5 Million worth of Apple stock (59,000 shares) at the price of less than $500,000. As a board member at Apple, Gore was … Continue reading
Downtown D.C. has become the land of the food trucks. Make room for one more truck that is something out of the ordinary. Capital Chicken & Waffles is looking to set the city on fire with the classic soul food combo meal. Capital Chicken & Waffles (CCW) is DC’s first food truck specializing in … Continue reading
How do we measure the success of online education? With studies showing that as few as 20% of students who take massive open online courses (MOOC) actually complete their course(s), the success of online education is a moving target. Proponents of online education see the 20% as a reflection of the larger number of students testing … Continue reading
Some of us like to forget our past tweets and posts. For others, especially business owners, having access to old posts and being able to respond to old requests and suggestions is essential to customer service. In other instances, legal disputes could now include the reviewing of social media posts. Social media data essentially is … Continue reading
A week removed from the Carmelo Anthony/Kevin Garnett dispute, Garnett and his coach, Doc Rivers are denying that statements were made about Honey Nut Cheerios and Anthony’s wife (Lala). The clear winner in this feud is the Cheerios brand. AdAge conducts a weekly “Brand Chatter Chart” that documents major variances in tweets and other social … Continue reading
With all that has unfolded with the Manti T’eo ordeal, it seems as if the virtual relationship experience is becoming the “in” thing to do. For under $40, you can go to NamoroFake.com and generate a fake profile for your “girlfriend”. This package comes complete with comments and relationship statuses from the past 30 days. To read more … Continue reading