The Logic Behind The New Orleans Pelicans Rebranding

2.7.13 Pelicans

The New Orleans NBA franchise has a new owner in Tom Benson. Seeing that the “Hornet” mascot name was not fitting with New Orleans or the Gulf Coast culture, Benson felt that a change was needed within the franchise. His belief is that the organization needs a mascot that represents the resilience,  culture and resolve of the region. The pelican represents these traits. Read why Benson believes this by clicking here.

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