GENERAL POSTS / ARTICLES

March Madness Teams Disappoint on Social Media

3.21.13 March Madness Social Media

According to SportStream, which provides a social second-screen experience for sports fans and teams, about 45% of tourney teams have team-specific accounts on both Twitter and Facebook. Bob Morgan, CEO and co-founder of SportStream stated “Last year, March Madness drove over two million social mentions, and 83% of sports fans check social media during games. By definition, sports is a social activity, and the second-screen’s role in sports is becoming obvious.” To read more, click here.

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