1/9/13 – Question of the Day: Could you work in a R.O.W.E.?

This video captures feedback from GAP employees who have embraced the Results-Only Work Environment as a standard working practice. The R.O.W.E. concept was created by and .

From their website, here is the description of this concept:

What is ROWE

ROWE is the future of work.

Results-Only Work Environment is a management strategy where employees are evaluated on performance, not presence. In a ROWE, people focus on results and only results – increasing the organization’s performance while creating the right climate for people to manage all the demands in their lives . . . including work.

With ROWE:

  • Teamwork, morale and engagement soar, which leads to fewer workers feeling overworked, stressed out or guilty.
  • People are where they need to be, when they need to be – there is no need for schedules.
  • There is no judgment on how people spend their time, so people at all levels stop wasting the company’s time and money.

Don’t just take our word for it. Read a summary of ROWE from

ROWE for Employees

ROWE recognizes that life is an individual experience and that no two lives are identical — and leverages this to achieve better performance from each individual. ROWE is not Flextime. ROWE is not Telecommuting. ROWE is not Job‐Sharing. ROWE is not about allowing your people to work from home a couple of days per week.

In a Results-Only company or department, employees can do whatever they want whenever they want, as long as the work gets done. No more pointless meetings, racing to get in at 9:00 am, or begging for permission to watch your kid play soccer. No more cramming errands into the weekend, or waiting until retirement to take up your hobbies again. You make the decisions about what you do and where you do it, every minute of every day.


  • You control the clock and results are your  responsibility.
  • Healthier lifestyle – not overworked, less stress
  • Autonomy & accountability
  • Environmentally friendly – save on the commute and work from home!

ROWE for Business

Successfully adopting a Results‐Only Work Environment will position your company to attract and retain talent that will show up energized, disciplined, flexible and focused—ready to deliver all results necessary to drive the business. A ROWE workforce is more efficient, productive and loyal to the organization while also feeling satisfied, fulfilled, and in control of their personal and professional lives.

A Results-Only Work Environment is all about productivity. But more importantly, your workforce will respond to the business as if it were their own. Innovate won’t be a buzzword, it will be what you do. With ROWE you can stop monitoring the hallways and focus your energy on the business.

Business results:

  • Increase productivity & efficiency
  • Talent retention & attraction
  • Optimization of space
  • Elimination of wasteful processes


So, is your job equipped and capable of going in this direction? Would you be willing to work in this environment? What are the drawbacks? Is there a catch to all of this?

I want to get your feedback. Tweet me  and include #TheInformationAge as the hashtag. If you are on Facebook, go to  and share your thoughts under the post for this entry. I’m also on Instagram.

Feel free to comment below as well.

Note: Unless notified, I will post and retweet responses from social networks.

Tags: Cali Ressler, Jody Thompson, Results-Only Work Environment, ROWE, The Information Age Question of the Day, Why Work Sucks. Bookmark the permalink.

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